A Love Affair With Beef
A quick round of research online tells me that jerky has been around since the 1500s.
Fat Man’s Beef Jerky has only been around for the past 7 years, but it certainly does justice to those years of history.
Rick Robey runs the company out his USDA inspected facility in Roswell, NM and sells in retail locations all over the state. But that’s not the limit of his reach. Rick also does a healthy online business, shipping their 14 unique flavors across the country.
Not Your Average Jerky
Yes, you heard that right, 14 flavors – everything from barbeque to maple and brown sugar to green chili. Every single one of those is made with 100% American beef, no preservatives added. Rick takes an enormous amount of pride in this high-quality product.
When Rick talks about the main ingredient, he’s talking about all American beef, all the time. Which makes sense, because Rick comes from a cattle family.
Family’s important to Rick and it’s important to Fat Man’s Jerky. The jerky is made by Rick and members of the Robey family and his dad was the inspiration for the company’s name.
Working with his dad in the cattle business is where the seeds for Fat Man’s were planted. Rick loved beef and loved beef jerky. But he was continually disappointed in the quality of jerky he’d buy.
The Battle For Shelf Space
That’s how Fat Man’s was born. Rick’s loyal customers and growing list of retail locations are evidence of his success. His jerky can be found in convenience stores, grocery stores, bars, restaurants, lumber and hardware stores and farm and feed stores. The battle for retail presence is one that is hard fought by Rick – and it’s what he calls his biggest business challenge.
But he clearly hasn’t let that keep him down. He’s tireless in his pursuit to expand Fat Man’s reach while remaining true to the product’s promise of quality production and best possible ingredients.